Achieving Career Distinction, - Dr. Martha Madden Shares Her Secrets to Success

Dr. Martha Madden to appear as a guest on the World Talk Radio Network, March 14 at 9 AM PT on Marketing Matters with Yasmin Anderson Smith.

Phoenix, AZ (PR-Inside) March 14, 2012 -- Dr. Martha Ann Madden joins Yasmin Anderson Smith, host of Marketing Matters on March 14, 2012 for an interview on Achieving Career Distinction. Marketing Matters is a prime time talk show on the World Talk Radio network, airing Wednesdays at 12 noon ET/9 a.m. PT. The show is about empowering professionals and entrepreneurs to harness the power of image, personal branding and civility in their marketing strategies in order to stand out and gain competitive advantage.

Entrepreneur, Speaker, Scholar, Photographer, Author, Producer, Guest of Johnny Carson … so many phrases that can accurately describe one woman may not be that unusual in the city that is Washington DC, but Martha Madden takes each of those adjectives and embraces them, making them uniquely her own. Sharing her own stories, Dr. Madden will provide a lively discussion around the question, “if all things are equal in technical skills, how do I market myself to get the job?” If you find that you want to transition from one career field to owning your own business or expanding your existing business, you will undoubtedly find guidance in Martha’s real-life stories. Join Martha and Yasmin on March 14, 2012.

Highlights of Dr. Madden’ resume includes her role as Dean of Women at Northeast Louisiana University, Secretary of the Louisiana Department of Environmental Quality (LDEQ), Clinical Associate Professor with the Tulane School of Public Health and Tropical Medicine teaching environmental studies Special Assistant to the US Department of Energy, Office of Civilian Radioactive Waste Management, and, Dean of Students for Semester At Sea. Her private sector experience features 30 years of technical, management, and executive experience that led to her appointment as Corporate Vice Presidents for a number of private corporations specializing in research, science, regulatory and major policy activities.

Described as focused, dedicated, and financially successful, infusing any organization with her own brand of energetic discipline and spirit over the years, when asked what her secret is, how is it that one person has combined so many large and small “successes” into their world, Dr. Madden shares, “One passion doesn’t have to mean you stay in a rut. Follow your excitement and stay vibrant and you’ll find your passage to where you want to be!” Dr. Madden also shared that the greatest joy of her work is working with people. “I love people! And I love helping them find solutions to their business challenges.” According to Martha people and challenges are multi-faceted that allow her to bring her diverse background into play to help these individuals and companies to transition to achieve their goals. Sometimes the answers are simple but often they are complex and a “new pair of eyes” and someone with different skill sets helps clients awaken their own strengths while developing strategies to conquer their challenges.

The World Talk RadioTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues lie, on demand as well as through pod cast download. If interested in hosting a talk radio show on the World Talk Radio Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard @ voiceamerica.com.

Contact Senior Executive Producer Nathan Jett at 480-553-5768 for advertising/sponsorship information or other show details.

About VoiceAmerica/World Talk Radio, LLC:
World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on is VoiceAmericaTM Network ( www.voiceamerica.com) and World Talk Radio network ( worldtalkradio.com) as well as live and on-demand video content on VoiceAmerica.TV (http//www.voiceamerica.tv). Featuring more than 200 hosts broadcasting to eight niche community based channels: its flagship VoiceAmerica TM Variety Channel, VoiceAmerica TM Health & Wellness Channel, VoiceAmerica TM Business Channel, VoiceAmerica Sports, 7th Wave Channel, The Green Living Channel, VoiceAmerica Kids Channel and World Talk Radio Variety Channel. VoiceAmerica TM TV offers targeted and exclusive video programming and syndicating online audio and video, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 10 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.

Aidan Montague to be Featured Guest on Marketing Matters on the World Talk Radio Network

Aidan Montague to discuss New Online Lead Generation program with Yasmin Anderson-Smith on Marketing Matters on World Talk Radio Network

 Former Cisco Australia executive and now Chairman of technology company, Panorama Synergy, Aidan Montague joins Yasmin Anderson Smith, host of Marketing Matters, on February 29th 2012 for an interview on online lead generation. http://www.worldtalkradio.com/worldtalkradio/vepisode.aspx?aid=59605
The interview will focus on how the web and social media in particular, has revolutionized the ways that businesses can generate leads and attract new customers. Aidan is a strong advocate of the need to systemize the lead generation process and to expand the sources of traffic beyond simply organic search.

According to Aidan ” Those businesses that bet the farm on ranking number one on Google are grasping at shadows and destined for failure in the long term”. Aidan makes the point that business owners must diversify their methods of customer acquisition, rather than relying on organic search alone. He goes on to say “Google is a moving target. What works for a business today may not work tomorrow and you can’t build a business on that” Instead, Aidan recommends that business owners drive traffic from multiple sources including social media, pay per click, banner advertising and traditional media.

Aidan also hold the view that it is critically important to focus initially on building a web presence that converts unique visitors to leads rather than simply chasing more traffic. He goes on to say “If you are driving traffic to a website that converts poorly then it is a bit like trying to fill a leaky bucket - you are wasting your marketing efforts."

Aidan and Yasmin will engage in a thought provoking discussion on how to maximize traffic and conversion, how to generate leads from multiple sources and how to build an online sales funnel or pipeline that will deliver quality leads in an automated fashion.

Prior to taking on his current role at Panorama Synergy, Aidan held a number of senior roles with internet giant Cisco Systems, including Southern Region Manager in Melbourne, Australia, Manager Internet Business Unit, London and Director of Strategic Alliances, Asia Pacific.

For more information on Aidan’s interview on Marketing Matters, visit the show page at www.WorldTalkRadio.com.

Marketing Matters airs live on Wednesdays at 9 AM Pacific / 11 AM Central / 12 Noon Eastern on the World Talk Radio Variety Channel. To access the show, log on at www.worldtalkradio.com. All shows will be available in Yasmin Anderson-Smith's Content Library on the World Talk Radio Variety Channel for on-demand and podcast download.

The World Talk RadioTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues live, on demand as well as through pod cast download. If interested in hosting a talk radio show on the World Talk Radio Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard @voiceamerica.com.

Contact Senior Executive Producer Nathan Jett at 480-553-5768 for advertising / sponsorship information or other show details.

About World Talk Radio, LLC:
World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on its VoiceAmerica™ Network (www.voiceamerica.com) and WorldTalk Radio Network (www.worldtalkradio.com) as well as live and on-demand video content onVoiceAmerica.TV (www.voiceamerica.tv). Featuring more than 200 hosts broadcasting to eight niche community based channels: its flagship VoiceAmerica™ Variety Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, VoiceAmerica Sports, 7th Wave Channel, The Green Living Channel, VoiceAmerica Kids Channel and World Talk Radio Variety Channel. VoiceAmerica™ TV offers targeted and exclusive video programming channels. World Talk Radio, LLC is one of the pioneers in internet broadcasting, producing and syndicating online audio and video, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 10 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.