Friday, March 23, 2012

Achieving Career Distinction, - Dr. Martha Madden Shares Her Secrets to Success


Dr. Martha Madden to appear as a guest on the World Talk Radio Network, March 14 at 9 AM PT on Marketing Matters with Yasmin Anderson Smith.
Phoenix, AZ (PR-Inside) March 14, 2012 -- Dr. Martha Ann Madden joins Yasmin Anderson Smith, host of Marketing Matters on March 14, 2012 for an interview on Achieving Career Distinction. Marketing Matters is a prime time talk show on the World Talk Radio network, airing Wednesdays at 12 noon ET/9 a.m. PT. The show is about empowering professionals and entrepreneurs to harness the power of image, personal branding and civility in their marketing strategies in order to stand out and gain competitive advantage.

Entrepreneur, Speaker, Scholar, Photographer, Author, Producer, Guest of Johnny Carson … so many phrases that can accurately describe one woman may not be that unusual in the city that is Washington DC, but Martha Madden takes each of those adjectives and embraces them, making them uniquely her own. Sharing her own stories, Dr. Madden will provide a lively discussion around the question, “if all things are equal in technical skills, how do I market myself to get the job?” If you find that you want to transition from one career field to owning your own business or expanding your existing business, you will undoubtedly find guidance in Martha’s real-life stories. Join Martha and Yasmin on March 14, 2012.


Highlights of Dr. Madden’ resume includes her role as Dean of Women at Northeast Louisiana University, Secretary of the Louisiana Department of Environmental Quality (LDEQ), Clinical Associate Professor with the Tulane School of Public Health and Tropical Medicine teaching environmental studies Special Assistant to the US Department of Energy, Office of Civilian Radioactive Waste Management, and, Dean of Students for Semester At Sea. Her private sector experience features 30 years of technical, management, and executive experience that led to her appointment as Corporate Vice Presidents for a number of private corporations specializing in research, science, regulatory and major policy activities.

Described as focused, dedicated, and financially successful, infusing any organization with her own brand of energetic discipline and spirit over the years, when asked what her secret is, how is it that one person has combined so many large and small “successes” into their world, Dr. Madden shares, “One passion doesn’t have to mean you stay in a rut. Follow your excitement and stay vibrant and you’ll find your passage to where you want to be!” Dr. Madden also shared that the greatest joy of her work is working with people. “I love people! And I love helping them find solutions to their business challenges.” According to Martha people and challenges are multi-faceted that allow her to bring her diverse background into play to help these individuals and companies to transition to achieve their goals. Sometimes the answers are simple but often they are complex and a “new pair of eyes” and someone with different skill sets helps clients awaken their own strengths while developing strategies to conquer their challenges.

The World Talk RadioTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues lie, on demand as well as through pod cast download. If interested in hosting a talk radio show on the World Talk Radio Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard @ voiceamerica.com.

Contact Senior Executive Producer Nathan Jett at 480-553-5768 for advertising/sponsorship information or other show details.

About VoiceAmerica/World Talk Radio, LLC:
World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on is VoiceAmericaTM Network ( www.voiceamerica.com) and World Talk Radio network ( worldtalkradio.com) as well as live and on-demand video content on VoiceAmerica.TV (http//www.voiceamerica.tv). Featuring more than 200 hosts broadcasting to eight niche community based channels: its flagship VoiceAmerica TM Variety Channel, VoiceAmerica TM Health & Wellness Channel, VoiceAmerica TM Business Channel, VoiceAmerica Sports, 7th Wave Channel, The Green Living Channel, VoiceAmerica Kids Channel and World Talk Radio Variety Channel. VoiceAmerica TM TV offers targeted and exclusive video programming and syndicating online audio and video, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 10 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.

Aidan Montague to be Featured Guest on Marketing Matters on the World Talk Radio Network


Aidan Montague to discuss New Online Lead Generation program with Yasmin Anderson-Smith on Marketing Matters on World Talk Radio Network
 Former Cisco Australia executive and now Chairman of technology company, Panorama Synergy, Aidan Montague joins Yasmin Anderson Smith, host of Marketing Matters, on February 29th 2012 for an interview on online lead generation. http://www.worldtalkradio.com/worldtalkradio/vepisode.aspx?aid=59605
The interview will focus on how the web and social media in particular, has revolutionized the ways that businesses can generate leads and attract new customers. Aidan is a strong advocate of the need to systemize the lead generation process and to expand the sources of traffic beyond simply organic search.

According to Aidan ” Those businesses that bet the farm on ranking number one on Google are grasping at shadows and destined for failure in the long term”. Aidan makes the point that business owners must diversify their methods of customer acquisition, rather than relying on organic search alone. He goes on to say “Google is a moving target. What works for a business today may not work tomorrow and you can’t build a business on that” Instead, Aidan recommends that business owners drive traffic from multiple sources including social media, pay per click, banner advertising and traditional media.


Aidan also hold the view that it is critically important to focus initially on building a web presence that converts unique visitors to leads rather than simply chasing more traffic. He goes on to say “If you are driving traffic to a website that converts poorly then it is a bit like trying to fill a leaky bucket - you are wasting your marketing efforts."

Aidan and Yasmin will engage in a thought provoking discussion on how to maximize traffic and conversion, how to generate leads from multiple sources and how to build an online sales funnel or pipeline that will deliver quality leads in an automated fashion.

Prior to taking on his current role at Panorama Synergy, Aidan held a number of senior roles with internet giant Cisco Systems, including Southern Region Manager in Melbourne, Australia, Manager Internet Business Unit, London and Director of Strategic Alliances, Asia Pacific.

For more information on Aidan’s interview on Marketing Matters, visit the show page at www.WorldTalkRadio.com.

Marketing Matters airs live on Wednesdays at 9 AM Pacific / 11 AM Central / 12 Noon Eastern on the World Talk Radio Variety Channel. To access the show, log on at www.worldtalkradio.com. All shows will be available in Yasmin Anderson-Smith's Content Library on the World Talk Radio Variety Channel for on-demand and podcast download.

The World Talk RadioTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues live, on demand as well as through pod cast download. If interested in hosting a talk radio show on the World Talk Radio Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard @voiceamerica.com.

Contact Senior Executive Producer Nathan Jett at 480-553-5768 for advertising / sponsorship information or other show details.

About World Talk Radio, LLC:
World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on its VoiceAmerica™ Network (www.voiceamerica.com) and WorldTalk Radio Network (www.worldtalkradio.com) as well as live and on-demand video content onVoiceAmerica.TV (www.voiceamerica.tv). Featuring more than 200 hosts broadcasting to eight niche community based channels: its flagship VoiceAmerica™ Variety Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, VoiceAmerica Sports, 7th Wave Channel, The Green Living Channel, VoiceAmerica Kids Channel and World Talk Radio Variety Channel. VoiceAmerica™ TV offers targeted and exclusive video programming channels. World Talk Radio, LLC is one of the pioneers in internet broadcasting, producing and syndicating online audio and video, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 10 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.

Richard Harte Joins Hosts Jim and Lynn Swearingen on “Change Your Mind … Change Your Life.”


Co-author of “What's Keeping Your Customers Up at Night?” and creator of The Harte System of Hypnosis, Dr. Richard Harte, DNGH, CMI, OB, is a dynamic motivational speaker and trainer. His ground-breaking strategic planning and management training programs are geared toward organizational effectiveness, seamlessly combining both the conceptual and practical. Dr. Harte will be the featured guest on the “Change Your Mind … Change Your Life” program on the World Talk Radio Network.
 The World Talk Radio Network, Internet broadcasting pioneer, producing and syndicating online audio and video, today announced that Dr. Richard Harte, Educational Director of the National Guild of Hypnotists, an international association with 12,000 members, will join Jim and Lynn Swearingen, hosts of the “Change Your Mind … Change Your Life” radio program on the World Talk Variety Channel (www.worldtalkradio.com) on Wednesday, February 15, at 12 p.m. Pacific Time.

Dr. Harte will discuss his unique Goal Image Focusing Technique (G.I.F.T. TM). Listeners will learn first-hand how this powerful technique can be used effectively to move them toward achieving their goals. The G.I.F.T TM technique uncovers a person’s “positive internal motivation factor,” which is essential to understanding what truly motivates that individual to create positive beneficial change which can be sustained long-term, enabling greater health and happiness. Dr. Harte will explain the process which includes creating a Personal Goal Image and a Personal Action Plan. The G.I.F.T TM technique reprograms your subconscious mind, paving the way for complete success.


The six-step process is profoundly simple and speaks directly to the unconscious. It is extremely effective toward realizing any goal, for instance, sports motivation, stress management, weight management, sales motivation, relationship and career goals.

Over the years, Dr. Harte has designed and implemented sales and management training programs for a number of America's largest and successful companies including Motorola, Paxar, CMP Publications, Thomas Register, Estee Lauder, Sanofi Beaute, Mutual Benefit Life and Peppercom Communications. An important element of his training involves his very specific Goal Image Focusing Technique (GIFT TM) program.

Bill Whelan, Director of Training and Development for the Motorola Business and Government Solutions Sector, said, "Dr. Harte’s seamless programs really helped us reduce organizational stress across the board."

And Lauren Anderson, Former Vice-President of Field Training at Estee Lauder, Inc., commented, "We have enjoyed Dr. Harte’s programs on imagination expansion for several years. Our executives have developed imaginative selling strategies and we have been reaping the rewards."

Dr. Harte has written numerous articles and research reports about the subject of Imagination and Persistence and his programs have been mentioned in scientific publications as well as in BusinessWeek, Training magazine and National Underwriter, a leading insurance publication. He has been a guest speaker at corporate conventions and has appeared nationally on radio and television. Dr. Harte is considered by his peers as one of the most successful corporate trainers and consultants in the profession.

“Change Your Mind … Change Your Life” airs live on Wednesdays at 12 PM Pacific / 2 PM Central / 3 PM Eastern on The World Talk Radio Variety Channel. To access the show, log on at www.worldtalkradio.com/. All shows will be available in Jim and Lynn Swearingen’s Content Library on The World Talk Radio Variety Channel for on-demand and pod cast download, at www.worldtalkradio.com/worldtalkradio/vshow.aspx?sid=2004. Learn more about hosts Jim and Lynn Swearingen at www.bayareahypnotherapy.com.

The World Talk RadioTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues live, on demand as well as through pod cast download. If interested in hosting a talk radio show on the World Talk Radio Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard@voiceamerica.com.

About Richard Harte, Ph.D.:
Co-author of "What's Keeping Your Customers Up at Night?" Dick Harte is President of his own sales and organizational consulting firm. Over the years, Dr. Harte has designed and implemented sales and management training programs for a number of America's largest and successful companies including Motorola, Paxar, CMP Publications, Thomas Register, Estee Lauder, Sanofi Beaute, Mutual Benefit Life and Peppercom Communications.

Dr. Harte has designed and implemented numerous Stress Management programs and a very specific program called Goal Image Focusing Technique (GIFT) originally geared toward helping individuals with weight problems and then adapted to effectively reach any goal. These programs have been offered to the above name companies and have been offered as benefits to the union members of the Office and Professional International Union – AFL-CIO.

In his capacity as Educational Director of the National Guild of Hypnotists, an international association with 12,000 members, Dr. Harte founded the Guild’s "Train the Trainer" program and wrote the core-curriculum for NGH. Applauded for standardization of the curriculum for hypnotists, Dr. Harte has trained more than one thousand Certified Instructors in over 45 countries during the past 20 years.
Dr. Harte was an associate faculty member of The Center for the Advancement of Group Studies in New York City. He pioneered the Harte-Coller Imagination/Persistence Inventory, a test for measuring persistence, and is now in the 21st year of a research project linking imagination with persistence.


About World Talk Radio, LLC:
World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on its VoiceAmerica™ Network (www.voiceamerica.com) and WorldTalk Radio Network (www.worldtalkradio.com) as well as live and on-demand video content on VoiceAmerica.TV (www.voiceamerica.tv). Featuring more than 200 hosts broadcasting to eight niche community based channels: its flagship VoiceAmerica™ Variety Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, VoiceAmerica Sports, 7th Wave Channel, The Green Living Channel, VoiceAmerica Kids Channel and World Talk Radio Variety Channel. VoiceAmerica™ TV offers targeted and exclusive video programming channels. World Talk Radio, LLC is one of the pioneers in internet broadcasting, producing and syndicating online audio and video, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 10 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.

Weight Loss Expert, Tom Nicoli, joins hosts Jim and Lynn Swearingen on “Change Your Mind … Change Your Life.”


Winner of numerous awards, Tom Nicoli is a Board Certified Hypnotist and Certified Hypnotherapist, a published author, public speaker, Certified Instructor and expert on changing behaviors for personal freedom. He is a world renowned dynamic speaker, seminar leader and lecturer, as well as a nationally recognized radio and television guest. The author of Thinking Thin – The Truth About Weight Loss and A Better You by Hypnosis, Tom will be the featured guest on the “Change Your Mind … Change Your Life” program on the World Talk Radio Network.
 The World Talk Radio Network, Internet broadcasting pioneer, producing and syndicating online audio and video, today announced that Tom Nicoli, BCH, CI, OB, published author, speaker, trainer, life coach and consultant to practicing hypnotists, will join Jim and Lynn Swearingen, hosts of the “Change Your Mind … Change Your Life” radio program on the World Talk Variety Channel. (www.worldtalkradio.com) on Wednesday, February 8, at 12 p.m. Pacific Time.

Tom will explain his unique D.E.P.T.H.™ model for permanent, healthy weight loss, providing a rare opportunity to learn from a leading expert how you can take the weight off and keep it off while improving your overall physical and emotional health.

The thousands of individuals Tom Nicoli has helped to achieve permanent lifestyle changes, as well as many mainstream authorities including Harvard Medical School, acclaim Nicoli's success in guiding people to living healthier, happier and more prosperous lives. In 2003 and 2004, Nicoli gained global recognition when NBC's Dateline followed the success of Marc Merlis, a Boston pastry chef who achieved a 39-pound weight loss using Tom Nicoli's weight loss hypnosis program. As the Dateline series closely followed six individuals, each trying a different weight loss program, Nicoli's weight loss hypnosis clearly produced the most successful results.


Weight loss begins with the mind, not the body, according to Nicoli, who explains that people must come to feel that eating moderately, reducing stress and learning to exercise more is a positive and rewarding choice they want to make. He describes it as a process of changing lifelong, learned behaviors and provides convincing evidence that weight loss hypnosis is perhaps the single most powerful tool to help people make these changes for a healthy life.

Harvard Medical School said, “He is an expert in his field. He opened many of the student’s minds to the possibility of the mind-body connection. Nicoli deals in a straightforward and honest manner. His presentation was thought provoking, stimulating and made a large impression.”

Tom is also the founder and Chairman of World Hypnotism Day. World Hypnotism Day, January 4, is when professional hypnotists enlighten the world regarding the benefits and truths of hypnotism, while dispelling myths and misconceptions.

“Change Your Mind … Change Your Life” airs live on Wednesdays at 12 PM Pacific / 2 PM Central / 3 PM Eastern on The World Talk Radio Variety Channel. To access the show, log on at www.worldtalkradio.com/ All shows will be available in Jim and Lynn Swearingen’s Content Library on The World Talk Radio Variety Channel for on-demand and pod cast download, www.worldtalkradio.com/worldtalkradio/vshow.aspx?sid=2004. Learn more about hosts Jim and Lynn Swearingen at bayareahypnotherapy.com/.

The VoiceAmericaTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues live, on demand as well as through pod cast download. If interested in hosting a talk radio show on VoiceAmerica Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard @ voiceamerica.com.

Contact Senior Executive Producer Mark Pace at (480) 553-5745 for advertising / sponsorship information or other show details.

About Tom Nicoli, BCH, CI, OB:
Tom Nicoli is President of A Better You Hypnosis, Inc. and Founder and principal instructor of New England Institute of Hypnosis in Woburn, Massachusetts. The success of his work has been covered by Dateline NBC, national radio shows and newspapers and print publications such as Shape magazine. Tom’s vast clientele includes professional athletes, celebrities, and international royalty in locations spanning the globe, including locations in the United States, Switzerland, Dubai, Europe and Canada.
In addition to being a Board Certified Hypnotist with the National Guild of Hypnotists, certified in Pediatric Hypnosis with the Mottin & Johnson Institute of Hypnosis, a published author, public speaker, an adjunct faculty member of the National Guild of Hypnotists (NGH), member of the NGH Advisory Board and founder of the New England Institute of Hypnosis, Tom Nicoli is the founder of World Hypnotism Day.

Tom is contributing author to a variety of publications such as The HypnoGram, HypnoGenesis Magazine, Tee Time Golf Magazine, Body Mind Spirit Magazine and The Official Guide of Hypnotism, as well as a columnist for the NGH Journal of Hypnotism – The Consulting Hypnotist. He is available for media interviews at
617-605-0443.

About World Talk Radio, LLC:
World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on its VoiceAmerica™ Network (www.voiceamerica.com) and WorldTalk Radio Network (www.worldtalkradio.com) as well as live and on-demand video content on VoiceAmerica.TV (www.voiceamerica.tv). Featuring more than 200 hosts broadcasting to eight niche community based channels: its flagship VoiceAmerica™ Variety Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, VoiceAmerica Sports, 7th Wave Channel, The Green Living Channel, VoiceAmerica Kids Channel and World Talk Radio Variety Channel. VoiceAmerica™ TV offers targeted and exclusive video programming channels. World Talk Radio, LLC is one of the pioneers in internet broadcasting, producing and syndicating online audio and video, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 10 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.