Tuesday, August 7, 2012

William Arruda Appears on World Talk Radio Network


William Arruda discusses the Power of Personal Branding and new book DITCH. DARE. DO! with Yasmin Anderson-Smith, host of Marketing Matters
 How can you be indispensable, indestructible and incredibly happy in the new world of work? William Arruda joins Yasmin Anderson-Smith, host of Marketing Matters for an interview on Wednesday, June 13th. Dubbed the Personal Branding Guru by Entrepreneur magazine, William will share his philosophy on the power of personal branding and achieving success and fulfillment in a dynamic and competitive world. In a preview of his soon-to-be released book, DITCH. DARE. DO! he will help you cut through the clutter to identify the career-building actions you need to accomplish. He will highlight old mindsets you need to ditch, dare you to step outside your comfort zone and give you actions you must do immediately if you crave success and happiness that few executives imagine.


Arruda is the founder and President of Reach, the world’s leading personal branding consultancy with representatives in 30 countries. Marketing Matters is a prime time talk show on Voice America's World Talk Radio network, airing Wednesdays at 12 noon EST/ 9 AM PST. The show is about empowering professionals and entrepreneurs to harness the power of image, personal branding and civility in their marketing strategies in order to stand out and gain a competitive advantage.

As a thought-leader, Arruda is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel, Sky News and Fox News Live and he has been featured in countless publications, including Forbes, Strategies (France), Time Magazine, Veja (Brazil), the Wall Street Journal and the New York Times. William brings to the upcoming interview, his 10 year history in the personal branding field. As one of the original personal branding experts, he is credited with turning the concept of personal branding into a global industry. One of the most sought-after speakers on branding, talent development and executive success, he has delivered hundreds of keynotes to audiences of five to five thousand people on six continents. His corporate clients include Adobe, BP, British Telecom, IBM, L’Oreal, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels. His private clients include some of the world’s most influential leaders. William is the author of the bestselling book, Career Distinction, and his upcoming book, DITCH. DARE. DO! will be released in August. He has lived in Boston, London and Paris and now calls New York City home.

For more information on William’s interview with Yasmin Anderson-Smith, visit the show page at www.worldtalkradio.com. To be notified when William Arruda’s latest book is available, visit: www.DitchDareDo.com.

Marketing Matters airs live on Wednesdays at 9 AM Pacific / 11 AM Central / 12 Noon Eastern on the World Talk Radio Variety Channel. To access the show, log on at www.worldtalkradio.com. All shows will be available in Yasmin Anderson-Smith's Content Library on the World Talk Radio Variety Channel for on-demand and podcast download.

The World Talk RadioTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues live, on demand as well as through pod cast download. If interested in hosting a talk radio show on the World Talk Radio Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard @ voiceamerica.com.

Contact Senior Executive Producer Nathan Jett at 480-553-5768 for sponsorship or other details about the program.

About World Talk Radio, LLC:
World Talk Radio, LLC is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio and TV, delivering over 1,000 hours of programming weekly on its VoiceAmerica™ Network (www.voiceamerica.com) and WorldTalk Radio Network (www.worldtalkradio.com) as well as live and on-demand video content on VoiceAmerica.TV (www.voiceamerica.tv). Featuring more than 200 hosts broadcasting to eight niche community based channels: its flagship VoiceAmerica™ Variety Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, VoiceAmerica Sports, 7th Wave Channel, The Green Living Channel, VoiceAmerica Kids Channel and World Talk Radio Variety Channel. VoiceAmerica™ TV offers targeted and exclusive video programming channels. World Talk Radio, LLC is one of the pioneers in internet broadcasting, producing and syndicating online audio and video, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 10 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, World Talk Radio, LLC provides an internet radio and video platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.